Knowing who owns an IP address, the: ISP name, organization, city, country and connection type
all help in identifying fraud. Fraud is better identified by knowing the ISP then trying to keep
track of individual IP addresses.
IP to Zip Code Distance
When internet facing customer tools are available, huge distances from the customer's service address
to the IP's geolocation helps ideintify fraud. Equally as valuable is an indication
something is not fraud.
When trying to identify fraudsters using your company's web interfaces, a browser identifier
can identify the same person, even when they connect through different IP addresses.